Changing society’s attitudes towards older people and combatting ageism

Ageism is a sneaky beast that lurks in society’s shadows, impacting the way we view and treat people. For some it’s the subtle assumption that older people are out of touch and less capable. If left unchecked, these kinds of attitudes can limit opportunities and contribute to a lower quality of life for many. So, how do we combat this?

Let’s dive into some ideas and actions that can help shift society’s perspective.

Understanding ageism

First, we need to understand what ageism looks like in the context of an older generation. Discrimination isn’t always obvious; sometimes it’s the offhand remarks or the negative way we discuss getting older. Comments like “senior moment” or assuming older individuals can’t handle technology contribute to this harmful narrative. These small actions make people think ageing is scary, instead of seeing it as a normal and important part of life.

Changing society’s attitudes towards older people and combatting ageism

Twice a week, Solihull Village residents are joined by young children from local childminding and intergenerational advocates HomefromHome. Together residents meet with children aged from nine months to four years old to enjoy library time and tennis together. The benefits are manyfold, for Rob Randle, 72 (right), the intergenerational classes have truly benefitted his life.

Celebrating the positives of aging

One effective way to combat ageism is to highlight the positives of aging. Older adults bring a wealth of experience, wisdom, and perspective that younger generations can learn from. Imagine the knowledgeable grandparent who helps during tough times or the retired professional who mentors young people. These are invaluable contributions that deserve recognition and celebration.

Promoting intergenerational connections

Creating opportunities for different age groups to interact can also help break down stereotypes and bridge age gap barriers. When younger people spend time with older adults, they’re more likely to see them as individuals rather than a group defined by age. This can happen in many ways, through community programmes, workplace initiatives, or even family gatherings that encourage storytelling and sharing experiences.

Schools and retirement communities can collaborate on projects to bring students and retirees closer. This collaboration can help promote respect and understanding between different generations. Working together on projects can create opportunities to interact and learn from each other. This can lead to stronger connections and relationships between the two groups.

Here’s what Michael Spellman who leads on intergenerational projects for The ExtraCare Charitable Trust had to say on the topic:

“Currently a range of projects that bring younger and older generations together take place across ExtraCare’s housing schemes and retirement villages from Stay and Play at Longbridge Village in Birmingham, where shared skills between residents, young parents and their children have contributed to a more vibrant community.

To Lark Hill Village in Nottingham, which featured in Channel 4’s Old People’s Home for 4 Year Olds, and continues to foster the special relationships developed through participating in the show. The programme undoubtedly reinforces the value of intergenerational practice and enhances the claim that a retirement community can in fact be ageless.”

Challenging stereotypes in media and culture

The media plays a powerful role in shaping our attitudes. Older people are not shown enough in films, TV, and ads. We need more diverse and realistic portrayals of aging that show older adults as active, capable, and important. Campaigns that feature older influencers, actors, and public figures can help shift public perception and demonstrate that life doesn’t stop at a certain age.

At ExtraCare we believe in embracing ageing, and our residents are living proof that age is just a number. Check out this video from last year. It features some of our residents showing that retirement doesn’t have to mean slowing down.

Personal reflection and action

Finally, changing societal attitudes starts with each of us. Reflect on your own attitudes towards aging and older people and challenge any stereotypes you might hold. It’s important that we make a conscious effort to see and treat those older than us as individuals with unique experiences and contributions.

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